An epic siege scores big
Every year at the beginning of football season, we work with the Minnesota Lottery to develop a Vikings-themed scratch game. To stand out from previous years, we developed a game rooted deep in Norse culture. Our multichannel plan of attack waged offensives along broadcast, digital and social channels, scoring a legendary triumph over the dark forces of boredom and monotony.
Even the most popular scratch-off games eventually lose steam.
Viking culture is built on something bigger than just football.