Giving the gosh-darn greatest holiday advice
A universal reality is the year-end giving and receiving of unwanted gifts. To celebrate this holiday tradition, we developed a scratch game and marketing campaign for the Minnesota Lottery featuring the world’s foremost authority on this subject: Dwight Elephant. Spewing nifty-know-how and homespun help, Dwight helped sales numbers jingle by promoting the gift that always fits: scratch games from the Minnesota Lottery.
Most people shop late for holiday gifts, often ending up with “white elephants.”
MN Lottery tickets are the perfect gift to scratch that last-minute holiday itch.