Minnesota Lottery

Giving the gosh-darn greatest holiday advice

A universal reality is the year-end giving and receiving of unwanted gifts. To celebrate this holiday tradition, we developed a scratch game and marketing campaign for the Minnesota Lottery featuring the world’s foremost authority on this subject: Dwight Elephant. Spewing nifty-know-how and homespun help, Dwight helped sales numbers jingle by promoting the gift that always fits: scratch games from the Minnesota Lottery.

Broadcast
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Tough Love

Most people shop late for holiday gifts, often ending up with “white elephants.”

True Love

MN Lottery tickets are the perfect gift to scratch that last-minute holiday itch.

With a combination of unsurpassed intelligence and undeniable charm, Dwight Elephant protected folks from dreaded “white elephant” gifts by guiding them to choose Minnesota Lottery tickets as fool-proof, holidang, crowd-pleasing presents for all.