With the traditional university recipe for success being called into question by today’s youth, it was prime time for Dunwoody to share their uniquely hands-on college experience as a more fulfilling path.

An anthem for Generation Do, crafted from the sounds of Dunwoody, sets the underlying beat for the campaign, while sights and sounds breathe life into what this generation is all about.

On social media, we broadcasted the energy of Generation Do.

To better connect doers and makers with Dunwoody, we created a microsite, featuring a Doer Type Quiz. In addition to learning about themselves, prospective students can learn which education paths might suit them and can connect with admissions.