Paving the way to off-road success
Arctic Cat had a long history of sales success with snow machines, but was having a hard time finding traction in mud and dirt. To make inroads in the off-road market, we developed a new multichannel brand campaign for loyal fans and brand newcomers alike, demonstrating to snow-goers that off-roading may not be cold, but it’s incredibly cool.
When your name is Arctic Cat, it’s hard not to get stuck in the snow.
The heart of a riding enthusiast is not governed by temperature.