Arctic Cat

Arctic Cat: the world leader in getting you to places no one has ever been before.

“The Wide World of Arctic Cat” campaign taught off-road enthusiasts that they can trust Arctic Cat vehicles to get them out there — way out there — and also bring them back. So they can recount their adventures with everyone, or with no one. Arctic Cat understands the mystique. After all, it’s one thing to push the limits of man and machine. It’s quite another to push the limits of imagination.

How to speak to those with gas and oil — and dust —in their veins.