Cool design warms the winter gift season.

In advance of the holiday season, we worked in close collaboration with Target Beauty and Body to help create a line of limited-edition gift sets. The challenge was to come up with a theme that felt elegant and unique without being expensive — regardless of actual price, gifts that feel valuable are seen as more personal. Tapping into popular retail trends, we designed a complete line of winter garden-themed products, characterized by translucent color washes and geode crystal shapes, to represent the frigid elegance of nature in her dormant season. 


Tough Love

For holiday gifting, there is a fine line between "thoughtful" and "afterthought."

True Love

Regardless of price, gifts that feel valuable are seen as more personal.

Because many holiday gifting decisions are impulse purchases, it was important to develop a look and feel that was on trend and could build instant recognition. We leaned into layers of iridescent foils, lattice window shapes and color washes to create connections with our customers in a way that allowed for a cohesive design system.

Across product lines, we used text in elegant ways to highlight varieties and scents. We used icy pastels and other seasonal cues to evoke a winter landscape and developed product names that had a strong connection to the season.