To convince farmers to take the Monarch Challenge, we made it easy for them — we showed up at farm shows and events with experiences that opened their eyes to the issue. We sent them milkweed stems, and we even offered to come plant them. We educated farmers about how monarchs and pollinators benefit crops, and how planting milkweed can improve the biodiversity — and production — of their farms, all without disrupting their business. The campaign appealed to their connection to the land, as well as their desire to build sustainable operations they can hand down to the next generation of farmers.
Looking for a fun and educational vacation? Try the #MonarchRoadTrip.
When it comes to sustainability on the farm, helping butterflies is only the beginning.