Our “Homemade Easy” campaign for Schwan's melted consumers' perceptions about frozen food and helped Schwan's reclaim its rightful seat at Americans' dinner tables. How? By showing that there is one surefire answer to life's everyday chaos: Order.
We updated Schwan's food styling to emphasize simplicity, modernity, healthiness and yumminess.
An updated web experience reminded folks what to do when caught unprepared.