An updated web experience reminded folks what to do when caught unprepared.
Delivering a fresh take on frozen dinners
Since 1952, Schwan’s has been a national leader in frozen food deliveries. But with an aging customer base and a market saturated with competition, they slowly lost their premier seat at America’s dinner tables. To reclaim a heaping portion of the market, we developed a brand campaign to melt the hearts of on-the-go gourmets who don’t have time to mess around with family mealtime.
With so many quality delivery options, Schwan’s gets lost in the crowd.
Schwan’s pioneered this market. There’s no one better to reclaim it.