Calling all Vikings

Client: Minnesota Lottery

Vikings often band together with a common goal: to win. And the new Vikings scratch game from the Minnesota Lottery gives fans yet one more reason to unite. So to introduce this new and exciting game, we sparked the competitive spirit all over Vikings country, and across all channels too. After all, Vikings fans have an itch to win. We just wanted to show them a new way to scratch. Check out the feature stories in Adweek and MediaPost, highlighting the “epic” creative work.

The Minnesota Vikings recently built a new stadium. And it’s epic. So that’s how we approached creating a commercial for the Minnesota Lottery. This cinematic spot invites fans to raise their horns and proclaim, “This is our game!”

A few examples of the game-time GIFs we created to promote the Vikings scratch game — and to ignite Vikings fandom. Fans shared with fans and with foes alike. More shareable content is available at the content hub we designed here.

What happens when you combine a Viking, a lottery game and a delivery service? We call it #VikingsShipMe. It was the perfect way to launch the new game at the Minnesota Vikings training camp. And the perfect opportunity to engage with sports fans.