Client: Buffalo Wild Wings
Throughout the football season, Buffalo Wild Wings wanted to engage with fans even more during game time. So to emulate a live-game experience, but within the digital arena, we created the #TweetShirtCannon. We started by inviting fans to follow us on Twitter during select matchups. Then during halftime, we announced that we were launching shirts–virtually. Select fans who responded using #TweetShirtCannon received a code they could redeem for a free t-shirt at buffalowildwings.com.