Since launching the quirkiest collab in the game, we’ve been making serious moves with James Harden, both on and off the court. From digital spots and social plays to in-game activations and a seriously baller new candy, the weird beard has the candy game on lock. AdAge can’t get enough — and they’re not the only ones. Check out the most recent media hype here.
What’s as weird as the weird beard? A catfro condo. Obviously.
We sprinkled sour snippets into the NBA All-Star Weekend live story to let everyone tapping in know that real ballers eat crawlers.
Weird beards didn’t just get in the game, they took it over.
The flyest candy in the game needed the packaging to match. We made it happen and it’s been nothing but net.
This launch needed to go hard in the paint, so we went right to 7-Eleven — the ultimate corner store champ.
We upped the Instagram game with #BeardlyAwesome takeovers, weird beard power-ups, and a whole lotta wacky in between.
Winning at hoops the Harden way is easy with clutch, crawler-fueled assists from Coach Carl.
We launched this all-star collaboration in the most baller way possible, with a press conference featuring James Harden’s beard itself. Check out the rest of the launch here.