be UV

Client: UV Vodka

How does an independent distilling company compete in a category that’s overcrowded with celebrity endorsements and hyperbolic fantasy? Simple — connect with millennials on a more “real” level. We started with a bold campaign that was colorful, flavorful and bright — just like UV Vodka. Then we combined authentic lifestyle imagery with cheeky messaging that served as “permission slips” for millennials to be adventurous. To be unique. To be UV.

Website (visit site)


TV spot (:30)

In-store POS

Print ads