Born of the Grow Smart strategy, our #dirtroadtour video series connected with agriculture audiences like nothing the brand had done before. Hosted by ag's most popular blogger, Rob Sharkey, and BASF communications specialist Donnarie Hales, the team traveled from Louisiana through several states and ended up in Decatur, Illinois. Everywhere they went, they spread the good news of ad through social media, and in the process, drew some genuine love to the brand from the ag community.
The long and winding road.
do things people love