Arctic Cat

How to drive a familiar brand to soaring new heights.

A well-known leader across almost all categories, Arctic Cat introduced an all-new mountain machine, and we made sure it took people’s breath away. We brought together four of the best mountain riders ever and set them loose in thin-aired wilderness with cameras rolling. The resulting films stand as undeniable proof Arctic Cat is a rightful owner of the high ground.

It ain’t the wind that’s giving you chills.

Crossing paths with a Black Cat.

Of course they love snow. They have ice in their veins.

0185 %
Increase in sled sales in 2018 over 2017.
More than 500,000 organic impressions for launch video.
06 X
Launch created 6 times greater follower growth on Facebook over a typical week.

do things people love

Let it snow. Let it snow. Let it snow.