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BASF

Making the facts about food waste a bit easier to swallow.

In perfect synch with the BASF brand, its mission and its 150th anniversary, we created the “Land of Misfit Food” video to spread the word about food waste, especially among K-12 students, and boost BASF’s corporate citizenship. The overall program also included materials to help people shop, consume and save more smartly.

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“Grow Smart has driven significant gains in revenue while reducing customer churn.”

Director, U.S. Crop Marketing

All roads lead to BASF.

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Periscope and BASF take a trip to the Land of Misfit Food

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Other BASF work