Taking a bite out of food waste.
Food scarcity is a worldwide problem, yet 40% of all consumer-purchased food gets thrown away each year. This creates both human and environmental problems. To combat this reality, we worked with BASF to develop an educational multimedia campaign, built around a harmonizing band of ugly produce, to raise awareness of this growing problem and help reduce food waste.
Most consumers don’t know that food waste is a problem.
Creating an emotional connection to wasted food provides a path to change.