A detailed design strategy was required to create a system to work across a wide range of products. Beyond the visual nuances and packaging formats unique to each category, we needed to account for the diverse customer base. From senior to busy mothers, the design system needed the flexibility to appeal to the appropriate customer at the right time.
Scale never scares us:
0
32
+
categories
0
4000
+
products
0
2800
pieces of artwork
Brand consistency was built from category to category by following category cues and developing a visual asset library that was unique and appropriate for the redesign.
0
78
%
of shoppers could easily find redesigned products
0
86
%
of shoppers believed the new design helped them choose the right product for their needs
0
80
%
of shoppers felt redesigned products were higher quality
