Scale never scares us:
A System Built on Trust.
Despite its reputation as one fo the nation's most dependable pharmacies, Walgreens store brands were languishing. We developed a store-wide packaging system creating a brand identity to reinforce the trust and dependency Walgreens' customers expect from the brand. The packaging system encompassed 27 different categories and more than 3,200 unique items across categories to strengthen the customer experience at Walgreens pharmacies in every aisle of their stores.
To create affinity for Walgreens, clearly and consistently stand for trust.
Trust is built through repetition and can be developed through consistency.