A brand-new web experience helped introduce Northwesterners to "The PEMCO Pledge."
Join the hometown team
Even though PEMCO is a regional insurance provider exclusively serving residents of the Pacific Northwest, they were losing sales to national competitors with no roots in the area. To help regain their territory, we developed a multimedia brand campaign that tapped deep local pride, re-establishing PEMCO as The Defender of Your Northwest.
People see insurance as unremarkable, “set it and forget it” commodities.
PEMCO’s regional commitment resonates strongly with locals.