A brand-new web experience helped introduce Northwesterners to "The PEMCO Pledge."
Join the hometown team.
Even though PEMCO is a regional insurance provider exclusively serving residents of the Pacific Northwest, they were losing sales to national competitors with no roots in the area. To help them regain their territory, we developed a multimedia brand campaign that tapped into deep local pride, re-establishing PEMCO as The Defender of Your Northwest.
People see insurance as unremarkable, “set it and forget it” commodities.
PEMCO’s regional commitment resonates strongly with locals.