PEMCO Insurance

Join the hometown team

Even though PEMCO is a regional insurance provider exclusively serving residents of the Pacific Northwest, they were losing sales to national competitors with no roots in the area. To help regain their territory, we developed a multimedia brand campaign that tapped deep local pride, re-establishing PEMCO as The Defender of Your Northwest.

Branding
Campaign
Social
Video
OOH
Website

Tough Love

People see insurance as unremarkable, “set it and forget it” commodities.

True Love

PEMCO’s regional commitment resonates strongly with locals.

With this new campaign, we aimed to reintroduce PEMCO to its fellow Pacific Northwesterners and reveal the company’s deep understanding and dedication to their possessions, lifestyles and unique corner of the country.

Social media flew the PEMCO banner in unexpected places.

Outdoor emphasized the drama of the Northwest outdoors.

A brand-new web experience helped introduce Northwesterners to "The PEMCO Pledge."