A fresh look at organic food.
In many ways, Publix's GreenWise brand was ahead of its time: An organic line of products before organic was cool. As this segment became more and more mainstream, GreenWise needed a redesign to remain fresh in the eyes of its current customers and attract new shoppers in this rapidly growing category. We developed a robust visual system for all GreenWise packaging that works across a wide range of products that clearly communicates "organic" without losing the connection to the trusted Publix brand.
Customers don't understand what separates GreenWise from other Publix products.
Shoppers love Publix and trust them to create new high-quality offerings.