Publix

A fresh look at organic food.

In many ways, Publix’s GreenWise brand was ahead of its time: An organic line of products before organic was cool. As this segment became more and more mainstream, GreenWise needed a redesign to remain fresh in the eyes of its current customers and attract new shoppers in this rapidly growing category. We developed a robust visual system for all GreenWise packaging that works across a wide range of products that clearly communicates “organic” without losing the connection to the trusted Publix brand.

Branding
Design
Packaging
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Tough Love

Customers don't understand what separates GreenWise from other Publix products.

True Love

Shoppers love Publix and trust them to create new high-quality offerings.

To establish GreenWise as the "healthy" line in the Publix portfolio, we established a visual tone built around natural ingredients and earth-toned colors.

The illustrations and photography were given a distinct and ownable style. Simplicity was essential, knowing that brand elements would need to cross a variety of substrates, sizes and packaging structures.

Other work