Creating buzz to sell excitement
With in-home entertainment, people often don’t know what they’re missing until they experience it first-hand. So to help Cox Cablevision get customers excited about their new services, we helped develop Cox Solutions Stores. Structured around hands-on demos of the latest technology, these stores provide an exciting destination in a retail landscape notorious for wasting people’s weekends.
In order to embrace new technology, many consumers must experience it.
The allure of new technology is addictive. Experiencing is believing.