Cox

Creating buzz to sell excitement

With in-home entertainment, people often don’t know what they’re missing until they experience it first-hand. So to help Cox Cablevision get customers excited about their new services, we helped develop Cox Solutions Stores. Structured around hands-on demos of the latest technology, these stores provide an exciting destination in a retail landscape notorious for wasting people’s weekends.

Design
Video
Experiential

Tough Love

In order to embrace new technology, many consumers must experience it.

True Love

The allure of new technology is addictive. Experiencing is believing.

With great service, exceptional staff and entertaining demos, Cox Solutions Stores have become great brand builders themselves — giving customers an endless supply of feel-good moments, in a retail landscape notorious for wasting people’s weekends.

Hand-in-hand with their own corporate green initiative, Cox Conserves, we helped Cox develop a program that invites consumers to dispose and recycle small electronics and join Cox as “zero-waste-heroes,” leaders in the effort to protect and preserve all of our tomorrows.

0 95 %
positive brand impression
0 2.1 M
accounts touched annually
0 40 NPS
retail promoter rating