Periscope names Peter Nicholson as its first Chief Creative Officer


Four months into her tenure, CEO Liz Ross continues to accelerate the agency’s strategic growth with a powerful addition to Periscope’s creative leadership.

In a first-ever move for the creative agency, Periscope has added a chief creative officer, signaling an acceleration of the agency’s strategic growth. Peter Nicholson comes to Periscope as a well-known creative leader who has collaborated with some of the greatest creative teams in the industry from coast to coast. He built his portfolio at shops like Goodby Silverstein & Partners and Publicis and then served as chief creative officer at J. Walter Thompson Worldwide, where he worked for clients like Cadbury, Diageo and Rolex. More recently, he held the top creative roles at Deutsch, Redscout and McKinney.

“Peter Nicholson is fuel for Periscope’s success and growth,” said Liz Ross, Periscope’s president and chief executive officer. “He is totally tuned in to the entire consumer experience and is committed to a holistic approach to creative. This omnichannel perspective mirrors Periscope’s full spectrum of integrated capabilities, which will allow the entire package of our creative output to be elevated on the national stage.”

“I did not expect it would take moving my family from New York City to Minneapolis to discover the creative opportunity of a lifetime,” said Peter Nicholson, Periscope’s incoming chief creative officer. “What I see at Periscope is that the talent, infrastructure, impressive client roster and growing momentum are all here. I am excited for the opportunity to provide the creative leadership that takes this agency to the next level and evolves Periscope’s reputation from best kept secret to the best known creative shop in the world.”

Nicholson’s appointment is effective immediately. He will be based in Minneapolis with his wife and four children.


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