Periscope & Michaels put twist on NYC holiday tradition with buzz-building pop-up

December 5, 2017

Periscope

Actress and comedian Amy Sedaris helped kick off the two-day event featuring a one-of-a-kind faux tree farm.

What better way to get in the holiday spirit than with a tree to make your home cozy, merry and bright? That’s why we partnered with Michaels to bring a twist to the classic sidewalk Christmas tree stand — a faux tree farm in the middle of New York City!

The two-day event, which drew attention from Vanity Fair and more, was hosted by actress and comedian Amy Sedaris. On the heels of launching her own D.I.Y. craft and cooking show, At Home with Amy Sedaris, she helped show off all the different ways to trim your tree with ornaments, lights and more, all from Michaels. With a sweet treat station filled with warm drinks, it was a cozy retreat from the cold city weather. Check out some pictures from the event below!

Attendees at the Michaels Faux Tree Farm pop-up in NYC choose their perfect fake firs, explore trimmings and holiday decor, and check out the years top tree designs in New York City. (Photo by Astrid Stawiarz/Getty Images for Michaels)

A look at the Michaels Faux Tree Farm pop-up in New York City. (Photo by Astrid Stawiarz/Getty Images for Michaels)

(Photo by Astrid Stawiarz/Getty Images for Michaels)