Hangin’ out with the new Trolli Sour Brite Sloths, now at 7-Eleven


When a weirdly awesome animal comes to life as a candy, you know Trolli and Periscope were involved.

Following on the success of the James Harden-themed Sour Brite Weird Beards, Trolli has released a brand-new, limited-edition candy: Trolli Sour Brite Sloths. We’re happy to say we created not only the 3-D mold for the candy itself, but also the packaging, press and influencer kits, digital assets and more.

Check out some of our work below, including slotherly love between a real sloth and our candy sloth — is it just us, or are they both cute enough to eat?

Make sure you go to a 7-Eleven to get your sloth on, and while you’re there, try the Trolli-inspired Slurpee. We promise it’s Weirdly Awesome. You can also check out some of the media buzz around these tasty creatures in Event Marketer, POPSUGAR and Mental Floss.