Playful animation helps Toro’s spring campaign stand out


Periscope teamed up with the award-winning lawncare brand to launch lighthearted creative work that resonates with all walks of life

There’s no shortage of TV spots touting a pristine yard — that’s why we teamed up with Toro to launch an animated spring campaign that’s as unique in the category as the millions of homeowners who count on the renowned legacy brand.

Highlighting innovative features like SmartStow® and Easy Start, the whimsical connective TV spots and social animations communicate and educate, all while injecting a bit of fun and lightheartedness into the otherwise rugged category.

Here’s to taking the “work” out of yardwork and dialing up the “play.”