Minnesota Lottery selects Periscope to be its agency of record, joining Best Buy and Petco as the most recent account wins adding to Periscope’s creative momentum.
Winning feels good. So we’re tickled to announce our new partnership with the Minnesota Lottery. As the agency of record for the lottery, Periscope will provide strategy development, digital engagement, advertising, experiential, social media, events, promotions, omnichannel content creation and production, and media planning and buying.
“As we look to expand our player base, particularly with younger adults, digitally-centric marketing strategies will be critical to deepen engagement and relevance,” said Jason LaFrenz, Minnesota Lottery’s director of marketing and sales. “Periscope not only has extensive knowledge and experience in this arena, but their end-to-end capabilities will allow them to think about our brand holistically, making them the ideal partner to help us achieve our goals.”
Liz Ross, Periscope’s president and CEO, said, “we’re excited about the opportunity to partner with the Minnesota Lottery team and help them create relevance with millennials and accelerate momentum in the market. The inventive media and innovative digital opportunities we will explore will not only help increase relevance with new audiences, but will also create fun new ways for lottery players to engage with one of Minnesota’s best-known brands.”
This partnership does come with one downside. As the Minnesota Lottery’s AOR, we're ineligible to win. Then again, we feel like we already did.
Check out the feature in Adweek.