Periscope launches signature ice cream to commemorate 2018 brand refresh

To celebrate our brand refresh, we created a refreshing frozen treat that reflects our mission to do things people love. Because who doesn’t love ice cream? Love Potion No. 921, named in part due to our address at 921 Washington Ave. S in Minneapolis — is a delicious blood orange and pomegranate ice cream with a hint of ginger, and is available for a limited time at Izzy’s Ice Cream.

Each element of this signature Periscope ice cream — from color to ingredient list — was hand-picked by employees to reflect our agency brand and mission and represent our global footprint.

• Pomegranate and ginger are grown widely in India and China, where Periscope has global offices (in Delhi and Hong Kong)
• Blood orange reflects Periscope's new brand colors
• Pomegranate is treasured as a symbol of love by many cultures and countries
• Ginger's scent and spice have the ability to inspire love

People went wild for it on National Ice Cream Day, with Love Potion No. 921 making headlines in Adweek, Ad Age, Campaign US and more!