Periscope and client Intuit QuickBooks recently launched a B2B campaign that celebrates accountants — the original work-from-homers — with the important task of guiding small businesses toward a better tomorrow. With our partner Society Films, this entire video was created remotely after COVID-19 hit, when so many people began experiencing what it’s like to work from home, too.
We wanted to get accountants to see QuickBooks as an important partner while demonstrating how they are a vital part of the QuickBooks ecosystem and success.
Using real accountants was appropriately mandatory, despite the challenge it created in the midst of an incredibly busy and the longest tax season ever, due to both the Payroll Protection Program and extended tax deadline. This is the real deal — with families behind the scenes, just like the rest of us.
Check out the recent coverage about this work in Adweek’s AgencySpy.