We helped the insurance brand capture the spirit of the region’s distinctive people and lifestyle in our first campaign since being named PEMCO’s agency of record
In a world of unknowns, there’s nothing quite like the reassurance of having somebody in your corner. That’s why Periscope joined forces with PEMCO Insurance to help them pledge their unwavering allegiance to the people of the Northwest with the insurance company’s first marketing campaign in a decade, featured in The Drum, MediaPost and The Minneapolis Egotist.
“From skateboard commuters to entrepreneurs to snowboard addicts, the campaign celebrates the diversity and uniqueness of what it means to be a Northwesterner. Best of all, the work shows how PEMCO understands and supports that uniqueness and is the perfect choice to protect it.”
The creative campaign — including connected TV, social, digital video, website redesign and out of home — is Periscope’s first for PEMCO since being named agency of record, and we started off strong with unique outdoor placements on messenger bikes, stadium entrances, movie theaters and a hand-painted Colossal wall in Portland.