Periscope and new client Hefty® pull their weight — 300 tons of it — in sustainability campaign


We helped showcase Hefty®’s impressive sustainability efforts through an epic demonstration featuring the world’s strongest man

World’s Strongest Man Martins Licis is, well, strong. Really strong. To help raise awareness about the groundbreaking Hefty® EnergyBag® program, Periscope and Hefty® tapped Licis to showcase the brand’s powerful sustainability efforts, which have helped convert 300 tons, or the weight of five passenger planes, of hard-to-recycle plastics into useful resources.

Featured by Ad Age, Marketing Dive, The Drum and many more, this commercial is a definite “please stretch first” kind of situation.

“We had a blast working with the world’s strongest man. He provided the perfect mix of humor, strength and the essence of accomplishing something powerful.” Heath Pochucha, Executive Creative Director at Periscope

Our integrated work for the brand, which is the first national campaign focusing on Hefty®'s sustainability efforts, includes video production, digital and social media, microsite development and public relations.

“We were seeking an agency partner who could swarm a complex ask like this and simplify it into a simple, powerful idea. We are thrilled with the work …” Lindsey Walter, Director of the Hefty® EnergyBag® Program