We teamed up with the company to celebrate their 150th anniversary and stem the tide of food waste with a project two years in the making
BASF, a company with sustainability at the heart of their business, wanted to use their 150th anniversary as an opportunity to raise awareness of food waste. They turned to Periscope to breathe life into this idea, and we gave it (literal) legs. And arms. And a guitar.
“We belong on tables and plates, not landfills across the United States”
The statistics on food waste in America are certainly sobering, but hearing it from singing food makes it easier to digest.