We're out for the haunt during this season of spookiness and racking up hundreds of thousands of views of a ghostly original video.
To introduce the new Ghostbusters scratch game, Periscope worked with the Minnesota Lottery to rig a local convenience store with paranormal happenings. A floating bag of chips, a can that mysteriously flew off the shelf and even oozing slime dripping on a counter all played into the scary good fun that the new game represents. The event was created to generate both pre-roll and social video content. And in just a few short days after posting, the video received over 500,000 views on Facebook alone.
Check out people’s priceless reactions:
And like it on the Minnesota Lottery’s Facebook page.