Honoring NBA’s MVP James Harden with launch of Most Valuable Candy


Periscope and Trolli immortalize The Beard’s first MVP win with one sweet pair of sneakers

How do you celebrate the best brand ambassador a brand and agency could ask for? With a pair of life-size gummi shoes that clock in at 12 pounds. Of course.

We teamed up with Trolli to commemorate NBA Superstar James Harden's MVP victory with the MVC — Most Valuable Candy. Modeled after Adidas’ Harden Vol. 2s MVP edition sneakers, the 100% edible shoes will cost you a cool $2,677 per pair — a reference to the number of points Harden racked up this season. All of the proceeds go to the Beard’s charity, 3 The Harden Way.

“I’m a longtime fan of Trolli Sour Brite Crawlers and the Weirdly Awesome campaign because it represents my own approach to life,” the MVP added. “Trolli’s unique. I’m unique. We both like to push the envelope and be creative. That’s why we work well together.”

The MVC’s, available exclusively on Amazon, weren’t the only things that were sweet. Check out what The Drum, Sole Collector and Foodsided had to say about our weirdly awesome work.

"Saying that these epic gummy sneakers are awesomely weird is an understatement." Foodsided