New partnership will drive breakthrough marketing solutions to accelerate brand growth amid surging sober curious trend
The world has gotten “sober curious,” so we’ve teamed up with a leader in the non-alcoholic beverage category to do some amazing things together both in brewing and marketing. Hairless Dog Brewing — known for encouraging people to Party Like There’s a Tomorrow™! and to have 0.0% Regrets™ — is the first truly alcohol-free craft beer in the U.S. With the demand for zero- to low-alcohol beverages expected to grow by more than 30% by 2022, we’re excited to be joining forces with Hairless Dog and to help take the brand to the next level.
“We needed a true partner capable of paving a new way for product marketing.”
“We are navigating uncharted territory with a one-of-a-kind product that is helping push forward a social movement. We needed more than an agency. We needed a true partner capable of paving a new way for product marketing,” said Hairless Dog Brewing CEO Jeff Hollander. “Periscope brings that to the table alongside world-class integrated creative capabilities and a level of passion for our work that matches our own. "
As agency of record, Periscope will provide end-to-end creative solutions, including brand strategy, brand creative, package design, social media strategy and execution, website design and development, and public relations.
“Alcohol-free beer Hairless Dog hires Periscope to spark conversation and U.S. growth.”