Hairless Dog Brewing selects Periscope as agency of record


New partnership will drive breakthrough marketing solutions to accelerate brand growth amid surging sober curious trend

The world has gotten “sober curious,” so we’ve teamed up with a leader in the non-alcoholic beverage category to do some amazing things together both in brewing and marketing. Hairless Dog Brewing — known for encouraging people to Party Like There’s a Tomorrow™! and to have 0.0% Regrets™ — is the first truly alcohol-free craft beer in the U.S. With the demand for zero- to low-alcohol beverages expected to grow by more than 30% by 2022, we’re excited to be joining forces with Hairless Dog and to help take the brand to the next level.

“We needed a true partner capable of paving a new way for product marketing.” Jeff Hollander, Hairless Dog Brewing

“We are navigating uncharted territory with a one-of-a-kind product that is helping push forward a social movement. We needed more than an agency. We needed a true partner capable of paving a new way for product marketing,” said Hairless Dog Brewing CEO Jeff Hollander. “Periscope brings that to the table alongside world-class integrated creative capabilities and a level of passion for our work that matches our own. "

As agency of record, Periscope will provide end-to-end creative solutions, including brand strategy, brand creative, package design, social media strategy and execution, website design and development, and public relations.

“Alcohol-free beer Hairless Dog hires Periscope to spark conversation and U.S. growth.” Lindsay Stein, Editor of Campaign US

Check out the media buzz on our new partnership and the “sober curious” movement in Campaign US, AdAge, Egotist, NPR, CNN, The New York Times and Good Morning America.