Periscope lets customers try hairstyles in augmented reality

Creating a custom branded lens on Snapchat is equal parts expensive and difficult. Well, at least it was until earlier this year when Snapchat introduced its public Lens Studio — a free tool that allows anyone to design and build augmented reality lenses for the app. Excited by the idea, we jumped on it right away with Great Clips and ended up making them the first in their industry to launch a customizable Snapchat lens using augmented reality (AR).

Our team worked in the Lens Studio to unveil three hairstyles: the Power Pomp, the Bunshine and the Ultimullet. Each style featured three explosive combinations of colors, ranging from cotton candy pink to rich brunette — all interchangeable with a single swipe.