Essentia selects Periscope as Creative Agency of Record


New partnership, featured in Adweek, will drive momentum as the brand disrupts the premium bottled water category.

Let’s get hydrated! Pioneering ionized alkaline water company, Essentia, has chosen us as their creative AOR. As distribution explodes nationally, with over 35,000 purchasing locations across the US, Periscope’s job is to bring the brand recognition and demand to match.

As the creative AOR, Periscope will execute on the vision of the brand and lead integrated marketing strategies across all communications channels, including advertising, digital, social, paid search and retail. Efforts will build on Essentia’s strengths, including its position as the leading premium bottled water in natural retailers1 to continue the transformation of the brand into a leading player in the premium water category.

Read more in the Adweek feature story! And check out other media buzz across outlets like Yahoo Finance.

[1]SPINS–$ Sales 52 Weeks Ending 12/25/2016