Declaration of Independence


****UPDATE Sept. 3, 2020******

Reflecting on the actions the majority of Periscope supported on July 2nd, it clearly demonstrated the values of People First and Fighting Indifference, by which we hold ourselves accountable. The Declaration was instrumental in expressing a collective pain felt by everyone and the unified support for our colleagues of color, utilizing our voice and independent spirit. The principles and values of Periscope that were expressed are now being put into action. We are currently leaning into the last two words of the Declaration-doing better. Doing better by our communities, our employees and our clients. Doing better, together with Quad. We acknowledge that Joel and Quad leadership responded with support and most importantly, is working together with us and investing in a path forward. The Quad organization is aligned and committed to a vision of a more diverse, inclusive, and equitable future. It is our combined responsibility to support each other to accelerate the impact of radical empathy to create real progress for Periscope and be one of the industry leaders doing it right, doing it better.


For four weeks, the leadership at Quad has prevented Periscope leadership and staff from expressing our beliefs as an agency and taking the urgent action necessary to address systemic racism.

On June 4th, Joel Quadracci issued a video statement saying that the murder of George Floyd and the resulting protests were a “wake-up” call, and that “it’s not going to get better until people like me, in my position, who think we do a lot to address the issue understand that a lot is not enough.” He pledged to do more and do better. Days later, he struck the words Black Lives Matter from a statement drafted by Periscope for release.

We do not know why the leadership at Quad took the position that we could not post the words Black Lives Matter. We heard that it was because Black Lives Matter is too closely associated with defunding the police, and that making that statement is derogatory to law enforcement officers. We disagree. We heard that it was because Quad is a publicly traded company, and that they cannot make political statements. We disagree and so do hundreds of other publicly traded companies.

Black Lives Matter is not a political statement — it is a fact. And to deny that basic fact, for any reason, is not just wrongheaded, it is morally reprehensible.

Yesterday, 13 of our staff walked off in protest to stand for what they believe in. Today, the rest of the agency is walking off in solidarity with them, as we no longer have confidence in our interim President’s ability to lead our agency and represent our values.

As an agency, we have prided ourselves on our fierce independence. Since our acquisition, we have lost that independence. Today, we are reclaiming it.

We will never again compromise our values as an agency to make our parent company feel comfortable. Their actions and inaction have had an irreversible impact on our colleagues of color and we regret that we did not take stronger action sooner to right this wrong.

On Monday, our new President Cari Bucci-Hulings will take on the unenviable position of leading an agency that is deeply wounded and mistrustful of the management decisions of our parent company. She has the full support of all Periscope employees including the 13 who walked off yesterday. We are hopeful that Monday will mark a new chapter for Periscope: one where we move past doing things people love and start doing better.

Black Lives Matter.

Periscope Senior Leadership
Matt Benka
Jason Bottenus
Adriana DiPlacido
Jenny Harris
Jaima Clavette
Mike DePauw
Victor Kimble
Bridget Jewell
Christopher Matthew Jensen
Andrew Kaeding
Erik Jacobs
Aaron Martin
Peter Nicholson
Heath Pochucha
Steve Sutherland
Nathan Young
Katie Kelly-Landberg
Scott Dahl
Periscope Staff
Nicole Knutson
Brandon Hernandez
Kelly Moss
Abbey Smith
Britt Robb
Katie Sieger
Randy Cunningham
Kirstin Stahl
Dustin Joyce
Jack Lunt
Amy Gruntner
Danielle Iskierka
David Pedersen
Jenessa Vack
Allyson Hickey
Genevieve Locke
Christine Evans
Ben Hall
Whitney Desens
Katie Lee
Tanner Thompson
Anna Siekmeier
Jenni McDoelz
Kellee Vedders
Barb Gilkey
Natalie Meyers
Christina O’Grady
Andy Orton
Emily Feste
Corey Singleton
Nick Paulson
Chris Stoltz
Joshua Cronk
Karen Burns
Bandana Tripathy
Eric Chan
Matt Travaille
Abigail Anderson
Alex Toskas
Maggie O’Brien
Travis Manick
Amy Greenwood
Brett Essman
Leslie Holt
Alec Buan
Trina Corrao
Nikki Sullivan
Mary Gravenstein
Sam Perington
John Gregg
Meg Tvrdik
Jessie Jechort
Meryl Burman
Madi Van Sickle
Maddie Meyers
Sarah Myers
Michael Irei
Sam Jones
Josh Franzen
Sarah Bohline
Tasha Laudenbach
Katie Stangler
Saurav Kattel
Kelli O’Keefe
Nicholson Kenney
Richard Gordon-Smith
Donna Derani
Kristin Gregory
Stefanie Pinkney
Carly Pollard
Heather Pallas
Mike Stone
Danny Dobrin
Sam Kluxdal
Megan Doi
Marc McCarthy
Christie Wenzel
Bob Mahoney
Adam Van Sickle
Bill Berg
Kailynn Solomon
Patrick Foulks
Megan Wicker
Bret Herzog
Annaliese Phidd
Mackenzie Nelson
Lucas Greening
David Hahn Joe Wetzel
Sam Wright
Shillie Fisher
Tricia Warren
Maddie Schroeder
Hailey Corcoran
Keith Kudla
Brianna Houser
Kate Dwyer
Thom Kordonowy
Kristina Donner
Gian Hill
Robert Dickson
Jim McLarty
Natalie Maiser
Nicole Meyer
Kelsey Shaw
Annie Burns
Alanna Stangl
Julianna Fennacy
Alex Fults
Katie Derheim
Annabelle Sherry
Jake Dalbey
Myles Gorham
Mike Collins
Martha Hedstrom
Angela Hughes
Jenny Ralles
Kate Johnson
Emily Strand
Amanda Marr
Bill Brozak
Claire Dailey
Stacy Schluttner
Melissa Huegel
Shayla Nesheim
Trip Johnson
Thomas Grave
Camie Maslowski
Kristin Trautner
Brian Kieser
Linda Lincoln
Mardeen Schultz
Neal Reiter
Jennie Borken