Periscope and Minnesota Lottery launch eternal life-inspired campaign paying homage to Mexican culture
Day of the Dead is upon us, so we’re celebrating in the only way we know how — with an inspired creative campaign that is far from lifeless. We partnered with local Mexican-American artist, Luis Fitch, to infuse our creative work with vibrant authenticity, and the result was living, breathing pieces of art that honor the holiday and the culture that runs through it.
“What was really exciting about this initiative, is that our strategy to ‘demonstrate how the celebration lives on’ really challenged us to consider how every piece of our work could feel alive. The outcome is one of the most colorful, celebratory and energized campaigns I’ve ever helped produce.”