120 years of helping kids with disabilities turn “can’t” into “can”

June 30, 2017

Periscope

Periscope helped Gillette Children's Specialty Healthcare celebrate achievement with a "120 Years of Can" campaign and Minnesota Twins event.

This year, our client Gillette Children’s Specialty Healthcare is celebrating its 120th year – an impressive milestone for the first hospital in the United States to serve kids with disabilities. Gillette has always focused on helping those with complex conditions embrace their abilities. Periscope ran with that idea and developed the “120 Years of Can” campaign, highlighting local patients and families who, with Gillette’s help, have discovered what they can achieve.

We featured three Gillette patients in TV spots and a documentary-style long-form video, as well as creating digital ads, radio and out of home assets. You can view the spots here:

We also partnered with the Minnesota Twins and star Joe Mauer for a fun sponsorship weekend June 16-18 that drew more than 110,000 people. The family event featured a batting cage, prizes and more, and also included in-stadium promotions, a Jumbotron video, social activations, and, of course, an honorary Gillette child featured each day. Check out some pictures below.