do things people love
The main tool of back-to-school cool.
In schools across the nation, there is an undeniable pecking order based on a series of qualities that make up coolness. Embracing this reality, we created a back-to-school campaign inspired by educational film strips, establishing haircuts as the primary currency of cool. In a fun and quirky way, we brought parents back to the good old days of good times and cool hair.
What’s cool in school can be hard to define.
While nothing is universally cool, everyone has a hairstyle.