If life has proven anything, it’s that people get busier and busier all the time. Hefty Tableware was uniquely suited to lend a helping hand amidst the chaos by doing the dishes for them — whether it be during the challenges of COVID lockdown, the frenzy of the holiday season or any other crazy busy day of the year.
The holidays require lots of planning, and you’ll find all kinds of planners on Pinterest. We met those Pinterest planners with breakthrough video pins in our 2020 campaign, touting Hefty Tableware as the solution to seemingly uncontrollable holiday chaos.
The 2020 Let Hefty Do the Dishes campaign drove record ROI and effectiveness for Hefty Tableware.