Reheating a frozen brand with hot moves.
Michelina’s is a nation-wide frozen food brand, but faced with declining sales and low brand awareness, they needed to find a way to introduce themselves to a relevant younger demographic in the midst of a global pandemic. Enter TikTok.
Young people don’t know what Michelina’s is (they probably don’t even know how to pronounce it).
On TikTok, the right song and dance moves could catapult a brand from unknown to beloved.