Who wants a $1000 mint julep? Horse racing fans, that’s who.

As official bourbon sponsors of the Kentucky Derby, and great supporters of all things equine, Woodford Reserve needed to make a big splash at the racetrack. Our idea? Serve a special recipe of the Derby’s classic drink, in a custom-made, royal-quality cup, and charge $1000 — with proceeds benefiting horse-related initiatives, of course. Say “Hello” to the Woodford Reserve $1000 Mint Julep Bar.