Cool design warms the winter gift season.

Because many holiday gifting decisions are impulse purchases, it was important to develop a look and feel that was on-trend and could build instant recognition. We leaned into layers of iridescent foils, lattice window shapes, and color washes to create connectivity with our customers in a way that allowed for a cohesive design system.

Across product lines, we used text in elegant ways to highlight varieties and scents. We used icy pastels and other seasonal cues to evoke a winter landscape and developed product names that had a strong connection to the season.

To succeed in today’s competitive market, retail startups have to move fast. With Periscope’s partnership, Target helps those startups move even faster. After all, that’s what it means to accelerate.

Shape the future of retail.

Turns out, the shape of retail’s future looks a lot like a bullseye.

To reinforce how Target seamlessly fits into college student’s lives, we created a back-to-college Target Union called “Made For U.” In the process, we gave everyone an education on building loyalty through brand experiences. As a reimagined college centerpiece, The Made For U Target Union combined shopping, socializing and shared experiences, centered around “Target’s Ultimate College Dorm Room.”

Food. Shelter. Clothing. Technology. Entertainment. The essentials of any decent higher education.

Google. Snapchat. Sonos. Axe. Sally Hansen. Advanced classes in creating effective partnerships.

What student wouldn’t jump for joy in a dorm room like this?

RFID (Radio Frequency Identification) bracelets designed as cool, branded premiums served as passes for students to participate in any aspect of the experience. They also served as tracking devices that allowed us to measure, in great detail, who was interacting with what events and brands, and how many repeat visits individual students made. A valuable education for Target, too, as you might imagine.

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participants who passed along their Target love to a friend

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