Your favorite bar food now lives in your freezer.

To establish an emotional connection with the brand, we created a design system to go beyond the taste of the pizza and evoke an evening at the original Pizza Corner bar. More than just a familiar food, we wanted to stand for a familiar experience at a favorite place.

Leaning into a retro color scheme that evoked the original location, we developed a packaging system that brings the flavor of the Pizza Corner bar right to your home.