High-quality pet toys get tails wagging.

Healthy pets are active and expressive, and their personalities shine brightest when they play. Through both design and language, we rebuilt the brand around the idea that a little play every day makes a big difference in your relationship with your four-legged family members.

We followed the success of the dog line redesign by extending into cat and puppy products. We again used language and graphics that articulated the needs of those pets.