Making tails wag for Petco’s private-label brands.

We’re reinventing the experience of going to the pet store through a variety of mobile and social apps that reinforce the relationships Petco has with both furry friends and the owners who love and care for them.

We think the packaging for dog toys should be as fun for pet owners as the toys are for dogs.

From “Leaps & Bounds,” we jumped into treats and rawhide chews.

Dog snacks with appetite appeal for humans. Who knew?

At Periscope, dogs own us. Our furry friends are allowed in the office all day, every day, which means we have a great understanding of the people who visit Petco stores because WE ARE the people who visit Petco stores.

Thank you for sitting and staying. Good human.