A challenger brand with a thirst for life.

An extremely difficult challenge, but fortunately, Essentia is authentically different. It's made supercharged, alkaline and ionized to improve life through better hydration. And it works.

For an overachieving water, we naturally turned to "overachievers." Then, we targeted them in the neighborhoods where they live, work and play.

Influencers share their motivational stories of driving and striving.

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Moved into the #3 premium water spot in just two years