Client: TCF Bank
Design thinkers build brand platforms. TCF came to Periscope asking to reinvigorate its brand and signal a change for TCF Bank. We knew we needed more than just a new brand identity — we needed a brand platform that would leverage the strengths of all eight TCF business lines and bring everything together as one.
“In rhythm with your_________” is the new strategy-built brand platform that provides endless messaging flexibility to be extremely relevant to all TCF customers — wherever they live, whatever they need and whenever they connect with TCF. We set the tone for the entire TCF rebrand with the new TCF Bank integrated campaign using contemporary design, iconic music and beautiful storytelling.