Client: Great Clips
With short attention spans and a focus on football, millennial males need something to catch their attention. We believe Ralphpunzel does just that. After 20 years, Ralphpunzel has finally decided to cut his coveted 17-foot-long train of hair. His neighborhood friends can’t believe he is getting a haircut, but are intrigued by the reason why. Ralphpunzel shows his friends how to save time by using the Great Clips Online Check-In app. These spots ran during the most-watched college bowl games, including the Rose Bowl, Sugar Bowl and the College Football National Championship game. An extended version of the spot was featured on all social platforms.