BWW Alive Events

Client: Buffalo Wild Wings


Nowhere is sports more alive than at Buffalo Wild Wings. To prove it, we created B-Dubs’ Alive Events — an entertainment platform that delivers authentic experiences to select fans and creates engaging social content in the process.

Fans keep asking where Buffalo Wild Wings will show up next. Use #BdubsAliveEvents and it just might be your doorstep.

We skated north of the border for hockey night in Canada. Fans gathering at B-Dubs for the game were surprised when a commercial break got real, thanks to former player Darcy Tucker. Puck-loving social fans also enjoyed the event as the video garnered more than 3 million views within the first 24 hours.

To launch the platform, we helped Buffalo Wild Wings throw one lucky student a graduation bash he’ll never forget. The party featured plenty of surprises, gifts, and even an appearance by Minnesota Viking Cordarrelle Patterson.


Before the release of Madden 16, we surprised a special fan with early access to the game and a day full of excitement with surprise visits from Andrew "McLovin" Perloff from The Dan Patrick Show and former NFL wide receiver Hines Ward.


For our next event, we made a fantasy draft party a little more real with the help of Green Bay Packer Jordy Nelson.


For the B-Dubs and iHeartRadio partnership, we sent a fan to Vegas to enjoy some wings, sports and music in the sun. What she didn’t expect was a private concert with her favorite singer, Lee Brice.