Client: UV Vodka
How does an independent distilling company compete in a category that’s overcrowded with celebrity endorsements and hyperbolic fantasy? Simple — connect with millennials on a more “real” level. We started with a bold campaign that was colorful, flavorful and bright — just like UV Vodka. Then we combined authentic lifestyle imagery with cheeky messaging that served as “permission slips” for millennials to be adventurous. To be unique. To be UV.