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The Char-Broil & Miller Lite Home Turf Taste Tour trucked into Minneapolis yesterday and landed smack dab in Periscope's back yard. Or our parking lot to be more specific.
Given Periscope's close proximity to the Metrodome, home of the Minnesota Vikings, it was only natural that the agency served as the backdrop for this tailgating extravaganza. Hundreds of fans showed up and sampled brats and burgers cooked on Char-Broil Infrared Grills before cheering on the Vikes to another win over the San Francisco 49s.
"There is nothing more passionate than watching fandemonium," said Heather Saucier, a diehard Vikings supporter if there ever was one. "From the costumes to the Vikes-themed motorcycle ,the true Vikings supporters really showed up for this cookout."
One lucky attendee won a "Vikings Grill Package" featuring a Char-Broil Infrared grill, Vikings-themed grill cover and utensils.
Besides offering up the parking lot, Periscope also built up buzz and anticipation for the tour stop with a custom website as well as Facebook and YouTube pages.
